Immediate Music: New Libraries
Hoy, hoy! I didn’t know that Immediate Music’s cues were exclusive for movie trailers. I learn something every day. Well Yoav Goren and the staff felt it’s time to make them available for advertising and game industry. So they announced two new libraries: Immediate Music Premium and Immediate Music Library. Yoav said the following about the expand:
“We have been very fortunate to have secured a niche with our powerful, impactful and epic-sounding music which has, for 15 years, been promoting hundreds of major motion picture releases. We felt the time was right for us now to extend and expand our industry outreach, by making this same music available to the advertising and videogame industries. With TV spots and videogame trailers becoming more and more cutting-edge and exciting, we wanted to let the producers of those projects know that we are affording them the opportunity to weave in our big music, which is sure to help them reach their target audiences.
Details about the libraries:
ABOUT THE “IMMEDIATE MUSIC PREMIUM” LIBRARY:
The “Immediate Music Premium” library is the company’s exclusive library, comprised of over 300 tracks of impactful, orchestra and choral laden music. The company has targeted this library primarily to bigger corporate advertisers, including automobile manufacturers, alcohol and soft drink manufacturers, airlines, hotel chains and large scale lifestyle advertisers. These tunes will also be available at a premium price point for inclusion within—and for trailers to promote—videogame releases.
ABOUT THE “IMMEDIATE MUSIC LIBRARY”:
The “Immediate Music Library” is comprised of 1000 tracks (and growing,) geared toward other national, more cost-conscious advertisers, as well as to local and regional advertising agencies and brands. In addition, the company is targeting this library to producers of network and cable television promos and IDS, as well as to smaller videogame publishers with lower-budgeted promotional campaigns behind their new videogame releases.
In the past, Immediate Music has had some of its music included within promotional trailers for videogames. These games have included “Gears of War,” “Shrek Super Slam,” “Prince Caspian Video Game,” “Incredible Hulk Video Game,” “Timeshift,” “Full Auto” and “Battlefront II.””
(Source: DigitalContentProducer)
